Serving proudly since 1873 as the beautiful Nebraska Panhandle's first newspaper
Serving proudly since 1873 as the beautiful Nebraska Panhandle's first newspaper
Amanda Sharman is the new owner of Shirt Tales in Sidney. She took over ownership of the business in May. She is also partnering with Carson Faessler to open Urban Cowgirl adjacent to Shirt Tales.
It started out as following a concept with an available storefront, and a meeting of necessity resulted in a second business opportunity.
Amanda Sharman and her friend Carson Faesssler talked about a business venture. They envisioned a store with old farm and ranch materials and refashion, repurpose the material into household decorations. The concept became a reality adjacent to Shirt Tales.
"We're just a couple of cowgirls bringing country to the city," Sharman said.
The enterprise is fitfully named "Urban Cowgirl," a play off of a 1980s movie and the history of the two owners.
Urban Cowgirl offers an array of one-of-a-kind decorations, repurposed and recycled farm materials, pallet artwork, barn wood, and home decorations.
Taking over ownership of Shirt Tales is not something Sharman immediately envisioned. It is an opportunity that presented itself unexpectedly. She was in Shirt Tales paying a bill when she was offered the opportunity to purchase the business. The two businesses compliment each other with a walk-through access from one to the other, shirts and hats and custom screening on one side and unique artwork on the other.
"It is one of those things that made too much sense not to," Sharman said.
Sharman has owned the store since May 1. This is her first time as a business owner.
"It is stressful, but not in a negative way," she said.
She said the biggest stress is making sure customers get what they want. She says the store offers more than as a customer she knew.
"Even I didn't realize what the store had to offer," she said. "For a little place, this store can put out some shirts. We can put out 300 shirts a day."
Shirt Tales has a wide array of colors and designs of t-shirts, shirts, sweatshirts, hoodies and hats showing support of local high school teams and Husker teams. Sharman also works with local communities for unique and event shirts.
"I owe a world of thanks to Kevin and Kathy (Heineman, former owners) for help in the transition," she said.
She encourages people to tell her what they want in a shirt shop, and what they don't need.
"I love feedback," she said. "I want to know what people want. I want to know what they don't like."
Shirt Tales and Urban Cowgirl are open 10 a.m. to 5:30 p.m. Monday through Friday.
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