The Sidney Sun-Telegraph - Serving proudly since 1873 as the beautiful Nebraska Panhandle's first newspaper

Brain Freeze

a cool addition to battle summer weather


Brandon L. Summers

Brain Freeze owner Rich Hansen with his cherry red truck covered in ice cream decals is ready to serve cool treats to the people of Sidney. Hansen has been in operation since June.

The cherry red truck with a Spider-Man logo and covered with Blue Bunny decals is Sidney's new ice cream delivery service, Brain Freeze.

Owner Rich Hansen has been out in Sidney neighborhoods since June.

"We purchased (the truck) in February, here in town, and we spent about three months getting it back up and running," he said.

Brain Freeze is a Blue Bunny franchisee. Where most ice cream trucks carry 15 to 18 items, Hansen said, he carries 72 items.

"People tend to stand around the truck because they can't decide what they want, and they say that's bad for business," he said, "but I enjoy...

For access to this article please sign in or subscribe.


Reader Comments


Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2019