County Tourism Focus: Treat Them Right and They Will Return

The Cheyenne County Tourism Committee is finalizing design of a local tourism brochure.

The brochure is part of a partnership with BlueSoHo researching the region and developing a brand or identity for Cheyenne County.

Tourism Director Kevin Howard said Friday the committee is reviewing the outline of the brochure, and planning its marketing area. He said marketing of Sidney and Cheyenne County needs to be as far west as west of Cheyenne, Wyo., and east of North Platte. Howard and the committee are also planning print ads in regional publications and a social media effort including ads on...