WBPPD Sports New Logo, Offers Same Dedication

Over the years, Wheat Belt Public Power District, or WBPPD, has had a variety of logos, ranging from Willy WiredHand, a cartoon mascot of the National Rural Electric Cooperative Association, created in 1950, to the three Touchstone Energy Guys. Sometimes sporting a sprig of wheat, then wheat with a blue halo, multiple logos have been used to represent Wheat Belt and in the name of bringing uniformity to their customers in identifying the Wheat Belt brand, their latest logo has been unveiled.

WBPPD's generation and transmission company, Tri-State G&T, has a great communications team that designed the logo and new brand materials. Kelli Chaon, Customer Engagement Manager for WBPPD said of the logo change, "We wanted to make sure we represented wheat and electricity in our logo.  We did find that it was hard to incorporate those two together.  But the graphic designers at Tri-State made it happen.:

While their logo may have changed, Wheat Belt certainly did not did not change their mission which is to "Deliver Electricity Safely, Reliably and Efficiently.