Powerful Marketing Tool or Threat to Privacy?

MIKE MOTZ

Sidney Sun-Telegraph

SIDNEY-- A controversy popped up in Sidney when last week's City Council meeting featured a presentation by City of Sidney Economic Development Director Brandy Stone about purchasing a subscription for Placer.AI., an intelligence software product that promises to deliver valuable information to the Economic Development Department. This information would enable Sidney Economic Development workers as well as local businesses to better assess where visitors and consumers are coming from, what they're buying plus other marketing information that can be used to help g...